Tuesday, January 27, 2009


The bride and I are working on a press release today. It's on its fourth revision and is just now starting to come together. We started off with two full pages and part of the process has been trimming the fat to get down to one page. I know I've seen a lot of two page press releases, but I can't recall many (or even one, to be honest) successful multi-page press releases.

She just handed me another sheet, so it's revision five now. Very close.

In case you're lost in the shroud of my subtlety - revisions are very important in writing.

Unless you're writing a blog, of curse.

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